Together, we craft the vision for the brand’s image strategy.
We start with an in-depth interview with you on your brand’s visual aesthetic, and start crafting consistent brand elements that will be seen throughout your content strategy.
You'll receive a Signature Brand Packet where we discuss the tone, design, and overall mood of your brand and how it translates to your Instagram feed. In the signature branding packet, we'll talk about strategies that have worked for you in the past, along with the ones that didn’t.
I then select images from across the web that capture the palette, mood, feel, and inspiration the brand intends to convey.
This collection of images, once approved, is used as the “template” for your authentic brand imagery styling on Instagram and brand photoshoot.
Step 2: Content Review
Then, we conduct a personal, in-depth content interview to go over your brand visuals, targeting, a mockup of images that represent your feed.
In 30-60 minutes, we will cover all the aspects of the brand visuals over Skype or Zoom.
We look over your website, blog posts, and other social media channels to see where we can extract existing content and stories in your voice and transcribe them into captivating Instagram posts in your authentic voice that share your brand story!
Focus is given to your business goals so content is designed to drive business results.